肯德基爷爷的真实故事

肯德基爷爷的真实故事 KFC's Colonel Sanders

KFC's Colonel Sanders

肯德基爷爷的真实故事

When I read last week that a majority ofAmericans ages 18 to 25 didn't know who Colonel Sanders was,I was shocked.

上周报上的一条消息让我感动非常震惊:大多数18到25岁的年轻人不知道桑德斯上校是谁。

According to USA Today,61% of respondentsdidn't know who the guy with the beard in the KFC logo was.

据《今日美国》报道，61%的受访者不知道肯德基商标上那个留着胡须的老人是谁。

For anyone who grew up in America in thesecond half of the 20th century, the Colonel was a true icon.

对任何一个在20世纪后半叶长大的美国人来说，桑德斯上校是一位真正的偶像。

You didn't need to be able to read to knowwho he was;you didn't even need to watch TV.

你不必识字，甚至不必去看电视，就可以知道他是谁。

Anyone who drove a mile in any directionwould see his beaming,grandfatherly visage and white suit and know that KentuckyFried Chicken could be found there.

往任何方向开车行驶一英里你就能看见他笑吟吟的如祖父般慈祥的脸，还有他的白色西装。

Maybe not everybody knew that he was thechain's founder or remembered his TV commercials from the '60s and '70s,when hetalked about how each piece was dipped in an "egg warsh" beforefrying.

然后你就知道肯德基就在附近。也许并不是所有人都记得上世纪六七十年代的那个电视广告，在广告中他讲解了每块鸡肉在油炸前都在蛋浆中浸泡。

But, at least, they knew he was real.

但至少大家都知道确实有这么一个人。

Half of the young adults in thesurvey,which was ordered up by the chain,assumed that he was the creation ofKFC,rather than the other way around.

可是，在这次由肯德基组织的调查中，有一半的年轻人却认为他是肯德基创造出来的虚拟标志而不是确有其人。

In fact, the Colonel wasn't just afast-food baron who represented his company on TV.

事实上，桑德斯上校并不仅仅是一个在电视上代表肯德基的快餐业巨头，

Sanders was the living embodiment of whathis food supposedly stood for.

他还是肯德基食物的活化身。

His white suit wasn't the invention of amarketing committee;

他的白色西装可不是市场营销部门的发明创造；

he wore it every day and was never seen inpublic for the last 20 years of his life in anything else.

他每天都穿着它，在他人生的最后20年里，他一直坚持在公开场合穿着它。

He was a failure who got fired from a dozenjobs before starting his restaurant,and then failed at that when he went out ofbusiness and found himself broke at the age of 65.

在自己开餐厅之前，他曾多次遭到解雇。随后在他65岁那年，他的餐厅歇业并宣布破产。

He drove around in a Cadillac with his facepainted on the side before anybody knew who he was,pleading with the owners ofrun-down diners to use his recipe and give him a nickel commission on eachchicken.

他开着车身印有他头像的凯迪拉克车到处兜售，那时人们还不知道他是谁。他恳请速食店的老板们用他的配方，每烹饪一只鸡给他五分钱的佣金。

He slept in the back of the car and madehandshake deals.

晚上他就睡在车后座上，跟别人达成握手协议。

He was a lawyer who once assaulted his ownclient in court.

他做过律师，却在法庭上殴打自己的委托人。

He was indeed a Kentucky Colonel,anhonorary title given to him by not one but two governors.

他是真实的肯塔基上校，并由两位州长授予他这个荣誉头衔。

词语解释

1.grow up 长大； 成熟；出现

Kids grow up and become adults just likeyou.

孩子们长大了会成为象你们一样的成人。

But eventually, kids grow up and becometeens.

但是，孩子终归会成长并步入青少年时期。

2.be able to 能，会；能够

Will china now be able to call the shots?

中国现在能定下自己的基调吗？

They should be able to score from 12 yards.

他们应该能从12码的位置射门得分。

3.dip in 在液体中浸一下

A recent flow of gloomy data has stirredfears of a double dip in the world's largest economy, although jobless claimsfigures released yesterday showed a surprise drop.

近期低迷的经济数据激起了人们对全球经济二次探底的担心，虽然在昨天公布的美国失业率令人惊讶的出现了下降。

He ran down the beach to take his usual dipin the sea.

他跑过海滩，像往常一样到梅里去泡一泡。

4.rather than 而不…，与其…倒不如

His film is propaganda rather thandocumentary.

说他的影片是政治宣传而不是纪录片