善意的说服篇

1．善意的说服篇 Friendly Persuasion

Advertising

Has created many a new business；

Has enlarged many an old business；

Has revived many a dull business；

Has rescued many a lost business；

Has saved many a falling business；

Has preserved many a large business；

And insures success in many business．

解　说：

以上几句广告语概括了广告在推动企业经营发展方面所发挥的积极作用。它们是20世纪初西方国家的平面广告内容，那时广告人为了自己的生存和行业的发展，竭尽所能宣传广告的效力。该广告在列举“广告迄今为止的积极作用”时采用了现在完成时（Present Perfect），例如：（Advertising）has created．．．，．．．has preserved．．．，最后一句（End line）用一般现在时（Present Tense）“insures．．．”，创作者用语法时态来阐述广告的时空过程与贡献。

注　释：

dull business 冷清的生意。

falling business 衰退的生意。

lost business 损失的生意，迷惘的生意。

many a（an，another后接单数名词）意为：好些，许多。

例如：

1．Many a little makes a mickle．积少成多。

2．many a long day 好久

3．many a time 许多次／多次