首页 理论教育 视力救助篇解说这是集资组织的救助广告画面中的女婴

视力救助篇解说这是集资组织的救助广告画面中的女婴

时间:2023-04-01 理论教育 版权反馈
【摘要】:1.视力救助篇 Sight Savers解 说:这是集资组织的救助广告,广告画面中的女婴是世界上众多患有严重眼病的儿童之一。视力救助者组织为挽救像这个女婴一样的千千万万人的视力,刊登广告,呼吁社会帮助无钱医治者。这个女婴患的是多发于老年人的白内障。这是该广告的压轴句子,可称为End Line。Just£18will give her back the gift of sight.只要18英镑就能帮助她恢复视力。广告语:Just£18will give her back the gift of sight.Save a childrs sight today.It really is this simple to save sight.

1.视力救助篇 Sight Savers

解 说:

这是集资组织的救助广告,广告画面中的女婴是世界上众多患有严重眼病的儿童之一。视力救助者组织为挽救像这个女婴一样的千千万万人的视力,刊登广告,呼吁社会帮助无钱医治者。

这个女婴患的是多发于老年人的白内障。白内障俗称鱼眼睛(pearl eye),是眼球晶状体或眼膜的混浊而造成视力损伤或失明。画面上这个女婴的左眼球上有一云斑点,看上去犹如鱼的眼睛。这个云斑点完全阻断光线通过,也就意味着她已经失去了左眼,如果再不抓紧抢救右眼,她就会完全失明。

Shers got her grandmars eyes

Just£18will give her back the gift of sight.

Like her grandmother and mother before her,this little girl has cataracts in both eyes.She has already lost the use of her left eye and the cloudy area over her right eye is so advanced that,in just a few weeks,she could be completely blind.

The brief childhood she has seen could soon be over.

But itrs surprisingly simple to bring her sight,and her childhood,back.Two separate 30-minute operations costing just£18each will remove the cataracts and save her sight.

Through Sight Savers,almost 4000cataract operations a week are performed in developing countries.All it takes is a donation of just£18from someone like you.Save a childrs sight today.

For someone who is blind,the gift of sight is one of the greatest gifts of all.Since 1950Sight Savers International has been working to prevent and cure the tragedy of blindness in some of the worldrs poorest countries.Werd like you to join us,and help transform a childrs life.

Just complete and return the donation form below.

Or call us today on 07000 14 2020.

It really is this simple to save sight.

注 释:

img128cloudy area over her right eye 右眼混浊的部分(模糊不清)。

img129It really is this simple to save sight.挽救视力就这么简单。这是该广告的压轴句子,可称为End Line。

img130Just£18will give her back the gift of sight.只要18英镑就能帮助她恢复视力。

广告语:

img131Just£18will give her back the gift of sight.

img132Save a childrs sight today.

img133It really is this simple to save sight.

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