4．空中标识篇 Aerial Sign
Your Media Advantage
Aerial Signs are the alternative to Media Clutter．We offer an alternative route for uncluttered message delivery．You can’t zap us．Surf us，or turn the page．We are“IN－YOUR－FACE"．
We deliver cost－efficient impressions better than other advertising media．
Add a flight plan to your media plan．Our huge Flying Billboards target prospects geographically or demographically by market concentration，in their neighborhoods，with flexibility and speed．
Our Aerial capabilities rapidly build and maintain market presence；achieving large audience exposure with broad reach and high frequency．．both on a local and national basis．
5W：
Want spring break in 10markets？
Want nascar at every speedway？
Want Guiness Book of World’s Records？
Want North America，South America，Mexico ＆Puerto Rico？
We can do it！
The sky is your background．．．clear air．．．clear message．Fly your pictures，products，packages，messages and services in 3Dcolor up to 7stories high！
Aerial Signs offer direct adverting to prospects on the move．．．driving，commuting，shopping，on their way to school，at sporting events，beaches and parks，or any outdoor event．
Flexibility and Mobility are just two of the effective advantages of Aerial Signs．How else can you reach the younger，more active population？These are groups，whose very mobility makes them hard to reach with broadcast or other media with tremendous cost effectiveness．Aerial Signs enhance the effectiveness of every other advertising medium with which it is used，especially when the message is designed to be synergistic with other media．Our Flying Billboards create excitement．Because of the unique size and presence，we have been described by some as creating the‘art gallery in the sky’．We produce impressive and sensational canvases，capable of penetrating your target audience with huge，full color product or logo reproductions．
注 释：
art gallery in the sky 空中的美术长廊。
“V”Mural“V” 字形壁画，指空中的“V”字形广告牌犹如壁画一般。
3－D Sky Mural 三维空中壁画；Max．Height 20feet最高20英尺；Max．Length 50feet最长50英尺。
Aerial Signs are the alternative to Media Clutter．面对纷乱嘈杂的媒体，空中广告牌／标识是备选的载体。
Aerial Signs 空中标识。
Flying Billboards （空中）飞翔的广告牌。
Guiness Book of Worldrs Records 《吉尼斯世界记录大全》，英国吉尼斯兄弟两人所出版的一部趣味性百科全书，内容皆为世界之最。
Media Clutter 指媒体多而杂。
NASCAR＝National Association of Stock Car Auto Racing 美国全国汽车比赛协会
Sky Mural 空中壁画，指空中的广告牌犹如壁画一般。
spring break 小休息期——A period of recess，usually lasting one week，during the spring term at school．休息时期，通常持续一周，在学校春季学期。
We are“IN－YOUR－FACE"． 我们正对着你的面（in sb．rs face正对着某人；当着某人的面）。
You can’t zap us．Surf us，or turn the page． 意思为“打不着我们，冲不着我们，不能翻过这页”。
广告语：
Aerial Sign Company—Your Media Advantage
The sky is your background．．．clear air．．．clear message．
Add a flight plan to your media plan．
Fly your pictures，products，packages，messages and services in 3Dcolor up to 7stories high！
Words and Expressions
3－D Sky Mural 三维空中广告画
aerial signs 空中广告，空中标识，空中广告牌
alternative n．二中择一，可供选择的办法、事物adj．选择性的，二中择一的
art gallery in the sky 空中的美术长廊
beach n．海滩
broad reach 广泛的到达率
canvas 帆布油画
capability n．（实际）能力，性能，容量，接受力
clutter n．杂乱，混乱，糟乱，喧闹，喧嚣，拥挤而杂乱的一群／一堆
commuting n．＆adj．交换（的）
delivery n．递送，交付，分娩，交货，引渡，发送，传输
demographically adv．人口统计地，与人口统计有关地
direct adverting 直接广告
effectiveness n．效力
excitement n．刺激，兴奋，激动，骚动
exposure n．露出率，曝光率
feet n．英尺
flexibility n．弹性，适应性，机动性，柔韧性
flying billboards 飞翔的广告牌
geographically adv．地理上，地理学上
height n．高度
high frequency n．高频率，频繁出现，次数高
length n．长度
logo reproductions 标识复制品
market concentration 市场重心
Mexico n．墨西哥
mobility n．活动性，灵活性，迁移率，机动性
on the move 在活动中，行进中
penetrating adj．敏锐的，明察秋毫的，（指声音、喊叫等）尖锐的
Puerto Rico n．波多黎各（岛）
sensational adj．使人感动的，非常好的
speedway n．机器脚踏车的竞赛场，高速公路spreads n．（展开的）幅宽spring break 小休息期
surf n．海浪，拍岸浪；vi．做冲浪运动；vt．在激浪上驾（船），在…冲浪
synergistic adj．增效的，协作的，互相作用／促进的
target audience 目标受众
tremendous adj．极大的，巨大的
width n．宽度zap v．攻击，轰击，打击，打败
Exercises
1．Complete the sentences．
（1）______________are the alternative to Media Clutter．
（2）We offer an alternative route for__________ message delivery．
（3）We deliver cost－efficient impressions __________than other advertising media．
（4）The sky is your．．．clear __________．．．clear__________．
（5）Aerial Signs offer direct to prospects on the move．．．driving，commuting，shopping，on their to school，at sporting events，beaches and parks，or any outdoor event．
（6）____________and __________are the effective advantages of Aerial Signs．
（7）Flying __________create excitement．
（8）Flying Billboards have been described as the ‘__________in the sky’．
2．Ask questions focusing on the underlined words．
（1）These days every＿advertising＿agency is talking about doing business in China．
（2）An advertiser should look back at the past．
（3）They’ve brought up practical questions．
（4）If you make a call to Leo Burnett，you’ll get the detailed information．
（5）Leo Burnett has 55offices around the world．
（6）We have approximately 44million readers in Germany．
（7）The Circulation of the Daily and Weekly Intelligencer has greatly increased．
3．Read the above ad again and complete the paragraph．
Find out who’s been（1）______in China these past 15years．Who’s（2）______products successfully？Who’s developed strong（3）______in the country，and the most（4）______，who has people on the ground？Who can get things done（5）______and efficiently．
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