海事博物馆篇

4．海事博物馆篇 Maritime Museum

Royal Observatory Greenwich

Will you have time to do it all？

The Meridian Line

For the greatest day out in the whole galaxy，transport yourself to the Royal Observatory，Greenwich．

See the official start of each millennium．Stand across the Prime Meridian Line and be in both eastern and western hemispheres．

And travel through the history of stars，space and time．

Discover Harrison’s Timekeepers and the Quest for longitude

Find out how famous British scientists searched for longitude to save thousands of lives at sea．

See where astronomers lived and worked for over 270 years．

Understand why Greenwich Mean Time is the standard time for the world．

And why the time Ball drops at exactly 1pm every day．At the Center of Time

But hurry．There’s still the Planetarium，the solar system，The Octagon Room，the telescope gallery and London’s only Camera Obscura to explore．

Where meets East West

And the finest collection of scientific instruments used to map space and measure time to see．．．

Built in 1675by Sir Christopher Wren，the Royal Observatory，Greenwich stands in 200acres of Royal parkland．It offers great views，great architecture and great sites，as well as some great cafés nearby．

Star Trekking

So come and explore the Royal Observatory，Greenwich at the National Maritime Museum and you’ll discover more than you could ever imagine．It’s light years ahead of any other day out．

It takes no time to get there

Travel by public transport is recommended．The Docklands Light Railway extension stops at Cutty Sark for Maritime Greenwich．It also connects with the London Underground system at Bank and Connex services at Lewisham．

Frequent Connex trains reach Greenwich in around 20 minutes from Charing Cross，Waterloo East or London Bridge stations．

There are also regular riverboat services from Westminster，Embankment，Tower and Dome Piers．Road connections from the M25are best via the A2 Junction or A13／A102Blackwall Tunnel．

Admission

￡6．00Royal Observatory．￡7．50National Maritime Museum．￡10．50Combined ticket．Kids（16and under）and seniors（60＋）go free．

Opening times

10am－5pm daily．Last admission at 4：30pm．

All sites closed on 24－26December．

注　释：

Camera Obscura 暗箱——A darkened chamber in which the real image of an object is received through a small opening or lens and focused in natural color onto a facing surface rather than recorded on a film or plate．一个黑暗的小室，物体的实像通过小孔或透镜被接收后，在其中按原样聚焦到一个饰面表面上，而非记录在底片或底板上。

Connex＝connect connexion是connection的变体。

Greenwich 格林尼治——A borough of Greater London in southeast England on the Thames River．It is the site of the original Royal Observatory，through which passes the prime meridian，or longitude 0°．格林尼治是英格兰东南部的一个镇，位于大伦敦地区，在泰晤士河上，为原皇家观象台所在地。本初子午线即0°经线穿过此地。

It takes no time to get there．去那里（Maritime Museum）不用什么时间。

Prime Meridian Line本初子午线——The zero meridian（0＝），used as a reference line from which longitude east and west is measured．It passes through Greenwich，England．通过英国格林尼治的零度（0＝）子午线，用做参考经线，从本初子午线开始分别向东和向西计算全世界的地理经度。

Sir Christopher Wren 克里斯多佛·雷恩爵士（1632 ～1723）：English architect who designed more than 50London churches，most notably Saint Paul’s Cathedral（1675－1710）．His secular works include the Sheldonian Theatre in Oxford（1664－1669）and Trinity College Library in Cambridge （1676－1684）．克里斯托弗·雷恩爵士（1632～1723）是英国建筑师，曾设计过50多座伦敦教堂，最著名的是圣保罗大教堂（1675～1710）。他的实用性建筑包括：牛津的谢尔顿剧院（1664～1669）和剑桥大学的三一学院图书馆（1676～1684）。

The Meridian Line 子午线——Either half of such a great circle from pole to pole．从极点到极点的大线圈的一半。

Westminster 威斯敏斯特——A borough of Greater London in southeast England on the Thames River．It includes the principal offices of the British government，especially along Whitehall and Downing streets，and such famous structures as Westminster Abbey and Buckingham Palace．威斯敏斯特是英格兰东南部大伦敦的一个市区，位于泰晤士河岸。它包括英国政府的主要官邸，尤其是沿着怀特霍尔街与唐宁街的官邸，以及威斯敏斯特教堂和白金汉宫等有名的建筑物。

Words and Expressions

acre n．英亩

admission n．入场，入会，允许进入

astronomer n．天文学家

Blackwall Tunnel 布莱克沃隧道

Charing Cross 查英十字口（地点名称）

combined ticket 联票、通票

Connex services 连接服务

Cutty Sark卡蒂萨克（地点名称）

Docklands Light Railway 多克兰轻轨

Dome Piers 穹顶码头

Embankment 筑堤（处），河堤

galaxy n．星系，银河

Greenwich n．格林尼治（位于英国伦敦东南部，为本初子午线所经之地，原设有英国皇家格林尼治天文台）

Greenwich Mean Time（GMT）格林尼治标准时间，世界时

Greenwich Royal Observatory 格林尼治皇家天文台

Harrison 哈里森

hemisphere n．半球

junction n．连接，接合，交叉点，汇合处

Lewisham 刘易斯罕（地点名称）

light year n．光年

longitude n．经度，经线

Meridian n．子午线，正午，顶点，全盛时期；adj．子午线的，正午的，顶点的

millennium 一千年，千禧年

National Maritime Museum （英国）国家海事博物馆

Octagon Room 八角堂

parkland n．公用场地，温带之草木区

planetarium n．行星仪，天文馆

quest for 追求，探索

Royal Observatory 皇家观象台

search for v．搜查，搜索

solar system n．太阳系

telescope n．望远镜

timekeeper n．计时，记时的装置，时计

Tower 塔桥（这里指Tower Bridge塔桥，在英国伦敦泰晤士河上）

trek n．跋涉

Underground system 伦敦地铁系统

via prep．经，通过，经由

Waterloo East 滑铁卢东路

Westminster 威斯敏斯特教堂

Grammar Focus

广告行文中有多种省略形式，本篇省略的大多是“主语”，例句：

（Subj．e．g．You’ll）see the official start of each millennium．

（Subj．）stand across the Prime Meridian Line and be in both eastern and western hemispheres．

（Subj．）travel through the history of stars，space and time．

（Subj．）discover Harrison’s Timekeepers and the Quest for longitude．

（Subj．）find out how famous British scientists searched for longitude to save thousands of lives at sea．

（Subj．）see where astronomers lived and worked for over 270years．

（Subj．）understand why Greenwich Mean Time is the standard time for the world．

（Subj．）why the time Ball drops at exactly 1pm every day．“广告不言，言必中的；言简意赅，言近旨远”，这是广告行文的基本要求。在这种原则下，能省略的就坚决省略。广告行文不仅仅省略“主语”，有时还省略谓语或者谓语的一部分，例如：

（1）省略谓语

Some people see a problem．Others，（see）an opportunity to triumph．（Golf篇的广告口号）省掉了第二句话中（see）。

Last admission（is）at 4：30pm．省掉了（is）。

But only after she’s＿made the dinner，（has）done the washing and（has）tidied up．（本书Support Parents，Protect Children的广告）省掉了两个（has）后，句子更简洁。

Excellent communication and organization skills （are）a must．（Want Ads广告中Creative Director的一句话）省掉了（are）。

（2）省略不定式

She didn’t come to the party，though we had invited her to（come）．后面的（come）被省略掉。

细说广告标题：

折页广告的内容通常比较详细，旨在提供给读者更多的信息。因此广告标题非常重要，它是引导读者继续往下读的关键。广告大师奥格威说：“标题是大多数平面广告最重要的部分。它是决定读者是不是读正文的关键所在。”他还说：“读标题的人一般是读正文人的5倍。换句话说，标题代表着一则广告所花费用的80%。若是你未能在标题里写点有推销力的语言，你就浪费了你的客户所花费用的80%。”

为醒目，折页广告的标题通常是创作者最下工夫揣摩的，如果标题文字简练、意义鲜明、概括性强，则起到宣传、鼓动的效果，反之，会像垃圾一样，读者看都不看一眼就仍掉。为利于阅读，文字比较长的广告内容都会在段落中插上“段落标题”，或者叫做小标题，如果段落清楚会给人以轻松的感觉，一目了然则可使读者既节约时间，又强化记忆。